Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

The first steps in copywriting

The Department of Marketing has started a series of trainings for teachers and masters of the first year on copywriting.

On May 19 and 22, the first webinars on the peculiarities of writing advertising and presentation texts were held.

The webinars were conducted by a professional copywriter, freelancer Maria Minchenko.

The main insights of the webinars were:

– style of writing texts;

– search for keywords;

– posting;

– SEO-copywriting;

– rewriting and much more