Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

Launch a startup in Ukraine: a reality?

On October 26, 2020, students majoring in «Marketing» within the study of the disciplines «Fundamentals of Marketing», «Marketing Communications», «Marketing Logistics» had the opportunity to communicate with Yuri Andrienko, Sales Director SoMo, a resident of UNIT.city.

The meeting was devoted to the main aspects of launching and promoting startups. In particular, Yuriy shared with the audience his experience in this field, told about the differences in doing business abroad and in Ukraine. He talked about aspects of startups in domestic practice, named the main reasons for the failure of startups and key barriers to their launch and promotion, noted key success factors. In general, the participants of the meeting received new knowledge and positive emotions.

The Department of Marketing is grateful to Yuriy Andrienko for an interesting meeting and hopes for further cooperation!