Internet marketing is interesting for all areas of business. The Department of Marketing constantly finds time to monitor practical marketing achievements and find mechanisms that are effective.
The restless, even on the weekends, pump their knowledge. Tetyana Pimonenko took part in the UKRAINIAN DIGITAL FORUM 2020, which brought together more than 1,500 listeners. A large number of speakers, practical cases, discussion questions, own achievements and much more allowed to learn a lot of insights of the digital world.
For 2 days, the speakers shared their own experience of implementing marketing strategies in the online space. The most interesting were the reports:
- New opportunities for business in Ukraine (Mykhailo FEDOROV, ACTION);
- How to develop the right marketing strategy and beat competitors (Roman GAVRISH, AIMBULANCE);
- How to generate a stream of clients from Tik Tok and YouTube (Andriy SHATYRKO, SHATYRKO AGENCY);
- How to create a WOW-site that will bring sales, present the product and form a brand image (Eugene KUDRYAVCHENKO, VINTAGE);
- Customer Experience as an integral part of branding (Maxim ILYUKHIN, FEDORIV);
- Advertising for ants: how an emotional creative falls in love with the audience in the brand (Anya GONCHAROVA, DRAMA QUEEN);
- How to communicate with brands in digital channels (Yuri GLADKY, GRAPE);
- NFLUENCE marketing: effective formats and strategies, subtleties of communication with thought leaders (Tanya PRENTKOVYCH, PRENTKOVYCH AGENCY);
- Imagine – you are a client of Banda (banda strategy trip report – internal kitchen and project work processes from the middle of the agency) (Nikita TREGUB, BANDA);
- OMNICHANAL MARKETING – the client’s navigator on the way to decision-making (Bogdan BUNZO, SMMSTUDIO);
- SEO today. Where the wind blows, what to look for and what to focus on (Anatoly BONDARENKO, NETPEAK);
- Professional analytics of advertising campaigns – how to monitor the effectiveness of various channels on a large scale (Yuriy GRUZYNSKY, NETPEAK).