Academic and Research Institute of Business, Economics and Management
SUMY STATE UNIVERSITY

Intensive from marketers: we increase the qualification of teachers of domestic universities

Working together always pays off. For the last two weeks, the Department of Marketing, together with the Certification training, has been training teachers of domestic universities Maria Minchenko’s in-service training program.

The desire to be on the same wavelength with users of educational services is not an easy task. Modern marketing trends and lifestyles really work in the web-space and help in career guidance, to find new users of additional paid services, to attract the attention of stakeholders, to build a single recognizable style of the department, faculty, individual unit or HEI as a whole.

Our intensive helped:

  • learn about the peculiarities of writing static texts that will attract the attention of the target audience to the site;
  • modern approaches to creating interesting content on social networks and ways to visualize it;
  • anatomy of content that helps increase the number of subscribers on social networks;
  • the latest ways to increase the number of users of additional paid services.

The HOME team is always open for work, because marketing is an opportunity to become the best at #CatchTheWap of Change!